Apple pulled off a real surprise with iCloud Drive at WWDC. It basically makes part of iCloud – a nebulous service that operates mostly behind the scenes – operate like Dropbox or Google Drive. Back in 2012 I wrote:
“iCloud is a relatively tough concept to explain to a normal person, especially when compared to Dropbox or Google Drive. It helps that the latter two have been presented as a submission box and a hard drive in the sky.”
This feels overdue. iCloud was branded, or at least presented graphically, as an app-like service from the get-go, with the shiny silver App Store-grade logo. It took the word “drive” and no shortage of engineering to bring iCloud out of the background.