Mailbox for Android: Will Anyone Care?

Popular iPhone mail client Mailbox is now available on iPad. An Android version appears to be on the horizon, too. Via Droid-Life:

“In a sitdown with Read Write, Mailbox’s founder Gentry Underwood said that a presence on Android is next on their list of things to do. He wouldn’t specify a time frame, only that it’s on their radar now that the iPad app is out. “

Mailbox flourishes on iOS for two reasons:

1. It’s Gmail-centric. It’s arguably a great Trojan horse for Google on iOS, despite not being made by Google. It gives users a way to prefer Gmail and override iOS’s own agnosticism to the relative merits of different email providers.

2. Its swipe gestures differentiate it from the iOS Mail app.

3. It’s more functional and stable than the Gmail iOS app, plus the latter is not preinstalled and hence doesn’t have much of an advantage or headstart.

These advantages do not exist on Android. To wit:

1. The Gmail app for Android not only supports swipe gestures, but it also supports quick replies and quick archiving directly from its drag-down notifications. Not enough? It also offers a shortcut via the essential Dashclock Widget, too. Mailbox would have to, at the very least, match all of these features that are already offered by an Android system app (Gmail.)

2. While the stock Android mail client does not support swipe gestures, its design language is clearly influenced by Gmail’s Holo aesthetic, such that I’m not sure that most users will notice/care that it doesn’t allow power-user workflows. Android users are not the same as iOS users: the number that spends money and operates as power-users is likely quite low.

3. In case you haven’t noticed, Google is interested in basically everything now. The entire second half of the endless I/O keynote was about Google’s increasingly walled garden, with Google+ at its center. Google’s aggregative services in Google Now and the complex identity service that it is building with Google+ all but require you to use as many of Google’s own services as possible, to the detriment of any third-party alternatives/developers. For Mailbox, which is an email service owned by cloud service provider Dropbox, this means taking on not only Gmail, but also Google Drive.

Despite the array of developer tools that Google unveiled at I/O, I still regard Android as increasingly hostile ground for third-party developers, due to Google’s unlimited ambition. This isn’t a critical problem yet, or at least for as long as Google makes quality apps and services that it doesn’t kill-off abruptly, but it will make life hard for the likes of Mailbox and Dropbox.

-The ScreenGrab Team

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